Are you a small business, startup, or shop owner looking to increase your reach and extend your digital footprint? Then, you sure know that the next best move is to hop on the trend — creating a killer business website.
But, this can sound intimidating, especially if you’re a newbie. You may ask: what are the benefits of creating a small business website and how do I even start? Is it even worth it?
Starting something as crucial and essential as a small business website can be overwhelming. But, don’t worry. We got you!
This blog post is here to guide you every step of the way in creating your small business website. From selecting web domain names and hosting services to designing and finally launching the site – we’ve got everything covered! Keep reading and see how you can make it happen.
Benefits of a small business website
The internet has now become the go-to place for potential customers searching for new services, products, and even local shops. With just one click and search away, it is very convenient for people nowadays to find what they want and need.
Having a small business website is an incredible opportunity for your business to be found online. One search and you get the chance to capture another buyer or customer! At the very least, it enables you to build and increase your brand awareness online.
A small business website allows visitors to look more into your business without visiting your physical store. It will serve as your online storefront and even has a global reach! What does this mean? Your small business can get grand and cater to anyone in the world, paving your way to becoming big-time!
One thing’s for sure: a small business website is a must-have. It’s essential for your business to thrive, and not having one is depriving yourself of such opportunities. So, don’t miss out on this and learn how to have one now!
Below are the steps in creating a small business website:
1. Choose a domain name
When building a small business website, the first place to start is by choosing the perfect web domain name. This serves as your website’s address and the URL that will get shared with your potential visitors and clients.
When brainstorming your domain name, think of something that reflects the values and ethos of your small business perfectly. Come up with a short but descriptive one for your business, and keep it in mind to make it clear. Avoid using slang, hyphens, and numbers as these are hard to remember and might get your customers confused.
Also, consider optimizing it for search engines and research essential keywords that you can use for it. Make it SEO-friendly, but at the same time, research if there are already existing sites with the same domain name. If yes, then you need to think of another one or may ask the owner of your desired website’s address to buy it from them.
Lastly, choose a good domain extension. Try to make it a .com domain name as opposed to other names like .co, .net, etc. Overall, when selecting a domain name, remember not to get too hung up on clever gimmicks. Choosing one that is simple, brandable, searchable, and memorable is key.
2. Select a web host
Having a good web hosting service is one of the keys to making your small business website successful. Thus, choosing the perfect one for your small business website is crucial and should not be taken lightly.
A good web hosting service ensures that your website works smoothly and flawlessly. For sure, you’ll want this for your website, too! When choosing one, you have to consider certain characteristics like storage, speed, security, customer services, affordability, and control panel options.
Conduct thorough research on all web hosting companies that fit your taste and budget, and check all the necessary considerations. Also, look into the testimonials of other business owners that worked with them to see if they’re worth it.
Always remember that no matter what size or scale your small business website is, make sure to take time in selecting a web hosting service that fits your specific needs. Only then will you be assured of a quality small business website.
3. Design your small business website
For sure, you know by now that good web design matters to your business. However, It’s not enough just to pick any design. You need to carefully consider the user experience and make sure the visuals best represent your brand. From the colors, and photos, to the fonts and controls — make sure everything represents your brand well.
With good web design, small business websites look professional and exude sophistication. This ultimately helps in attracting more engaged visitors and converting them into loyal customers! Plus, practical considerations like SEO optimization will ensure that your small business website stands out amongst traditional competitors.
To help you in designing your site, you may first consider choosing between making it customized or use certain templates.
Customized web designs may be a bit more expensive, but can help you fully realize the design you envision. Using certain templates, on the other hand, might limit your layout and design options, but is relatively cheaper. Whatever your choice is, make sure you are getting your money’s worth when you do so!
You may also choose to hire a professional web designer to really capture your design plan for your website. They can help you with every detail of your web design and can assure you’ll have good website SEO.
With a seasoned web designer, you’ll get everything your small business website needs — design, layout, SEO, and sometimes even content. It’s absolutely worth it!
4. Create your website content
For search engines and people online, content is essential.
Your website content and writeups fully inform your visitors and search engines what your small business website is. Not only that, but it also helps attract potential customers to your business and even convince those who are ready to buy.
One thing’s for sure: Investing in quality content ensures that your website can hit the right notes with potential customers. Thus, you have to craft informative, value-adding, compelling, and engaging content targeted to your audience.
To effectively do so, you may choose to hire a professional copywriter to write your website content for you. Not only will it be a time-saver for you, but you are also assured of quality content for your site. As they are professionals in the field of effective copywriting, your website content will surely sell to your audience.
5. Promote your site on social media
Building small business websites is more than simply creating a website. You need to be able to promote it so that the right people know of you, your company, and your services.
Promoting small business websites on social media is a must for any small business hoping to gain traction and reach potential customers. With most people active on multiple social media platforms daily, these are valuable channels for you to capitalize on.
Take your website’s visibility to the next level by promoting it on your social media accounts like Facebook and Instagram. Whether it’s witty campaign-style posts or targeted influencers, social media should form an integral part to promote your business website.
Start by posting engaging content that are currently on a trend such as answering polls, creative reels, and eye-catching pub mats. Then, write an effective caption about your posts that will link to your small business website itself. Once you’re able to master this, you’ll surely get all the visitors and customers your business needs.
6. Maintain your small business website
Finally, when you’re small business website is running, then you have to do your best to maintain it. A maintenance routine is just as much of a priority as other aspects like the design and content. This doesn’t only ensure that your small business website continues to look its best, but also keeps essential functions running smoothly.
At minimum, you should take the time to check that links are functioning correctly and forms are working perfectly. Maintenance can also get more complex, especially in terms of providing small business websites with security patches against potential threats. Not only that, keeping it up-to-date is also necessary if you want your business website to do its job well.
Lastly, keep fresh, updated content on your website. Check at least every 3 months the relevance of your content and remove those that are already outdated. Make sure your posts are all value-adding and relevant in the current times to make your website more reliable.
Build your small business website now!
Want to create a website for your business but still find it intimidating to do so? We got you!
Our team in Web Design CM works to create a website that will bring your business online. Not only that, we work towards crafting your small business website that is tailored to your success. So, if you want to get one now, don’t hesitate to contact us!