Skip to content Skip to footer

5 Key Sections Every Website Must Have

Websites are vital in any business or individual’s online presence. They provide an avenue for companies and individuals to share their stories, products or services, and contact information with the world. However, not all websites are created equal. For your website to be successful, it must have certain key sections to keep your audience engaged and customers connected.  

Web Design Layout


In this blog post, we’ll discuss the 5 key sections every website must have and provide tips on how to create them! So whether you’re building a brand new website or just updating your current one, read on! You won’t want to miss this golden information!


1. Home Page Section

The home page section is your website’s main page section. This is where all the action and necessary introductions happen, and the best way to build a good first impression. This section has everything: from your company or personal introduction to your overall theme and call to action! Not only that, as the first-ever section that your visitors see, it holds the key to whether they push to explore it or not. 

Seems like a lot to consider right? Here are some tips for you: 

    • Headline: Make a catchy headline and a strong description of what your website offers. If you’re a blogger, you can write a witty headline that fully captures what your blog is about. But, if you’re running a business website, make a professional or fun headline that shows what you’ll offer to your customers. Either way, always make sure your headline is clear, catchy, and encapsulating of what your website is about. 
    • Layout & Design: Choose a good layout and make sure you design your home page section well. Use engaging photos, readable fonts, and colors that complement well with each other. Remember, it’s the first thing that your visitors see, and it better be pretty. 
    • Content: Make your home page section reflect what your target audience wants to know, learn, or get. Always think about what your audience would like to learn or ask and get this content right up to your home page to make them engaged. 
    • Call to Action: Always include a call to action button or statement in this section. This captures your visitors’ interest and also encourages them to stay on your site and explore it more.
Example of an effective home page from Copywriting Assist.
Example of an effective home page from Copywriting Assist.

2. About Us Section

From the name itself, this section gives a meaningful walkthrough of your background as a company or as a person — literally “About Us” or “About Me.” This is vital in showing who you are, what you do, and what content your audience can expect from you.

Not only that, but it also reflects your image and branding as a person or as a company. This ultimately influences your visitors whether or not they continue to follow or buy from you. As we know, people subscribe to those they know, like, and trust. So, it’s essential to make your “About Us” section authentic, engaging, and appealing. 

To make sure you do it right, here are some tips for you: 

    • Write in a casual, friendly tone. Just like when you are introducing yourself personally in social settings, it’s better to sound casual to not give off an intimidating vibe. When you do this, you are grabbing the chance of forming a good connection with your audience. 
    • If you’re a running business website, try to include your company’s history, mission, and vision statement, as well as some photos of your members. This makes your audience see more than what your brand is. Knowing the company’s foundational units and the people behind the brand humanizes it and allows for an even stronger connection with your customers. 
    • If you’re running a personal website, also include some cool, fun, or nice photos of yourself. Show through these introductory photos who you are as a person and what you love to do. This also allows your followers and subscribers to relate to you on a more personal level. 

3. Products or Services Page Section

This section contains all the necessary information regarding your products, services, and other offerings that you have to offer. Your main goal in this section is to attract new visitors by providing them with information about your company’s products or services, pricing quotes, and discount promos. The more detailed the information is, the more likely it is that your visitors will choose to visit your website again. 

Here are some tips to make effective products and services section:

    • Make sure the information you present here is complete and accurate. Don’t forget to include a product or service description so visitors can easily understand its nature. Make it as detailed as you can and as engaging as possible.
    • Use relevant images. Aside from details, it is also equally important for customers to visualize what you have to offer.  Make sure that the images you use on this page are relevant and accurate as to what your products and services are. Also, use high-quality photos of your brand so your customers can see the best of your offers.
Example of an effective products & services section by Elite VA Experts.
Example of an effective products & services section from Elite VA Experts.

4. Blog Page Section

The blog section is essential for you to show your audience your industry expertise. This is where you can publish original content about your field, experience, or industry in general. It is a great place to share your thoughts and ideas on any topic you are comfortable with and highly relevant to your site, making it the “knowledge bank” section of your website. 

Here are some tips: 

    • Make your blog titles effective and catchy. Your blogs will most likely be read if the title itself is interesting and possibly value-adding. 
    • Write blogs that are relevant to your site while taking into account what your audience wants. Publish only content that aligns with what your website is about. More importantly, write about topics that are most interesting to your audience. This can help widen your blog reach and gain more traffic to your site. 
    • Add relevant photos to your blogs. Make your blog as engaging as possible, and you can do this by adding some spice through effective images. This is because images add color and life to your blog posts and makes your visitors want to read more about them. 
    • Make your blogs easy to read. Your blog content must be easy to digest and friendly to most readers. Try to write as if you’re talking to a fifth grader to make your content easily understandable. As much as possible, use the most straightforward words when writing and explain in the simplest sense in order to make your content less intimidating and complicated to your audience. 


5. Contact Page Section

The contact page section of your website allows you to keep in touch with your visitors. It is a great place for you to list all the ways they can reach out to you. Be online forms, social media handles, email, or contact numbers, this section provides you with the best way to have two-way communication with your visitors and customers. 

This section is essential to your website as this allows your audience to ask questions, raise concerns, or even just provide feedback on your site. Additionally, it allows you to provide quality customer service and support to them when they need it. In general, this section highlights how you value your customers’ insights, queries, and feedback, making you more trustworthy and professional to work with. 

Here are some tips to make your contact page effective: 

    • Include an online contact form in your website’s contact page section. This is the easiest way for your audience to contact you as they no longer have to get redirected to a different site. Most likely, they will choose to answer the form first when they have questions before choosing to message you on your email or social media accounts. 
    • Make it easy to find and navigate. As much as possible, try to provide clear details and buttons pointing to your contact information. The easier it is to access, the better it is for your customers as it helps them save time. 

Build on the Sections

So, there you have it, folks! The 5 key sections every website must have served as a skeleton of reference to what an effective website looks like. While websites are not all built the same way, most of them clearly find a common ground in terms of having these 5 key sections. So, no matter what your website is, always remember to never miss out on them! 

If you’re building a website or redesigning one, make sure to never forget to add these 5 key sections and make your website effective and worth it! 

Leave a comment

5 Key Sections Every Website Must Have - WebDesignCM